World Pull-Up Day Official information for media

“WORLD PULL-UP DAY” will take place on September 14, 2014 in 60 countries around the world.

September 11, 2014
Information for media

On September 14, in more than 220 places in 60 countries around the world people will be invited to do pull-ups at largest global sports and charity event named ‘WORLD PULL-UP DAY’. Within 24 hours people will try to do as many pull-ups as they can and will donate money for different charity purposes.
In 2011 Latvian Street Workout Association (founders of World Street Workout and Calisthenics Federation) organized “Latvian Pull-Up Day” for the first time. It was a one day pull-up competition in 50 cities of Latvia with super-final live on TV at the end of the day. This event collected more than 3000 participants and gained huge attention among the whole society. After success in the first year, event in year 2013 was organized in 60 cities and collected around 8000 participants (1.6% of the economically active population in Latvia)  together making more than 70 000 pull-ups within one day. In 2014 World Street Workout & Calisthenics Federations is organizing “WORLD PULL-UP DAY”. Pull-Up for charity!
The Pull-Up exercise is good measurement of one’s physical condition, as the person uses only its body weight for exercising. It is a natural and non-injuring movement, which can be performed by people of all ages, both men and women. The advantage of the Pull-Up exercise lies in possibility to quickly exhaust the physical strength and unload the negative energy by substituting it with positive emotions for the work done.

“Simple pull-ups once changed my life completely from negative to positive and they did the same to thousands of people around me when I shared my positive changes. Now I believe that simple pull-ups can change, inspire and motivate for better everyone around the world” – Maris Slezins, Founder and Chairman of World Street Workout & Calisthenics Federation

Event offers a combination of exercising pleasure and charitable action (purpose). In September 14 people all around the world will pull-up and at the same time will do good things by donating money or goods for a previously specified charity purpose within their country. Even if the person currently lacks possibility to donate, his participation itself will contribute to the scale of the event and thus will help to increase the recognition of the event among people, organizations and companies in future. The charity purposes are different – for example, to help disabled persons, children, animals, to build new or reconstruct existing sports grounds, where people can exercise and unload negative energy throughout the year.
Find the place where you can do Pull-Ups and the specified charity target of this place in a special Pull-Up point map, visit this place by yourself and your friends and family members and take part in the most global human strength and charity project in the world. You will also get to know how much Pull-Ups you can make, how much Pull-Ups your friends can make, how much Pull-Ups your country can make in comparison with others, as well as how much Pull-Ups the whole world can make within one day. The main motto of the event is: Pull-Up for charity and every Pull-Up counts!

Details of the WORLD PULL-UP DAY event:
Special Pull-Up points will be made by the World Street Workout and Calisthenics Federation’s member organizations. Also other organizations around the world are welcomed to join and create their own Pull-Up points according to the regulations. All information about the Pull-Up points, working hours and details may be found at the website: www.worldpull-upday.com (also www.worldpullupday.com). The Pull-Up points will be located in local street workout parks close to city centre or in the city centre using portable pull-up bars. In each point there will be several judges who will be counting pull-ups (pursuant to simple rules) and will collect donations. All day long people will be encouraged to make pictures of them doing pull-ups and to share their emotions on social networks Instagram and Twitter using official hashtag of the event #worldpullupday. Pictures and tweets will be collected and placed in the official website and social media of the event. After the event each country will collect their results and submit them to the WORLD PULL-UP DAY central office where all results will be summed together within 24 hours. After counting of the results we will have statistics from all countries and total number of pull-ups made around the world within one day. These results will be available on the official website.

Future vision of the WORLD PULL-UP DAY:
WORLD PULL-UP DAY event is a long term project planned to take place annually in every single country around the world. The plan of organizers is to attract major general and local partners that will donate money for charity (in the amount linked to the number of pull-ups made) and will contribute towards making this event the largest global strength and charity event.
WORLD PULL-UP DAY in 2014 is the first global event and thus will be a prolusion before setting the new Guinness World Record for “most people attempting pull-ups simultaneously within 24h” in 2015. We plan to beat the previous record every following year.

For more details:
www.worldpull-upday.com  / www.worldpullupday.com
https://www.facebook.com/WorldPullUpDay
https://twitter.com/worldpullupday
http://instagram.com/worldpullupday
Official hashtag of the event: #worldpullupday

Information prepared by:
Raivis Leimanis
World Pull-Up Day project manager
GSM: +371 29153205
Email: raivis.leimanis@wswcf.org